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Showing posts from December, 2021

Thesis Proposal

  For my senior thesis project, I wanted to see if there were any differences in the type of comments on different YouTube reactor’s videos. To start off, I had to understand more about YouTube. Youtube is a website that allows registered users to upload their own video content and interact with followers of their channel. This platform has sixteen main types of videos and over two billion active users. The creators of this website designed it to have different functions to interact with comments. One of the main functions that it has is that it gives the uploader the option to turn off the comments. Users can also “rate” comments using the thumbs-up or the thumbs-down buttons. (Madden et al., 2013, p.2) The comments with the most thumbs-up will be moved to the top of the comment section. While the comment section is mainly used for expressing opinions about the video, there are comments that have nothing to do with the video. The second thing that I have to understand is about rea...

Method Section

  Because I am focusing my project on seeing if there is a difference between reactors’ comment sections on YouTube, I had to start looking for a song choice and YouTube reactors. The song I chose is Driver’s License by Olivia Rodrigo. I chose this song because it is the most popular song of 2021. It was number one on the U.S. Billboard chart for eight weeks and number one on Billboard’s Global Excluding U.S. chart for nine weeks. Then I had to decide which reactor's comment section I wanted to analyze. For this project I decided to choose two different types of reactors. The first type of reactor I chose was just a general reactor. What I describe as a general reactor is just normal people listening to the song for the first time. To find the reactor that I chose, I went to YouTube, searched reaction videos to “Olivia Rodrigo Driver’s License reaction”, filtered the searches by most viewed video, and scrolled until I found the first general reactor. That is when I found the YouTub...

Data

  At this time I have chosen and read through my articles to try and understand what they are trying to say. I have also put together and created the concept map for the literature review. I am currently deciding on which YouTube reactors I want to analyze their YouTube comments on. I am deciding between a couple of general reactors for one half of my comparison, and a poet and English teacher for the other half. For the song the reactors would be reacting to, I chose Drivers License by Olivia Rodrigo. To gather my data, I will copy the top comments on the video and compare how they are written.

First Blog Post!

  Hi! I'm Peyton and this is my first blog post. I'm supposed to find a blog that I am able to analyze the content and patterns of content they post. I found a blog written by Dave Fleet, Executive Vice President and National Practice Lead, Digital at Edelman. Fleet's blog focuses on digital marketing, public relations and social media, and the areas where those topics intersect. He also post some things about his personal life. I think that his mix of post work well with each other. I like that he gives a lot of variety with his post. I also like that if I am searching for something specific, I can scroll down and choose the category or the month it was posted. In his post, he gives advice based on all of his experiences and gives resources on where to read more about the certain topic. This is a great blog to follow if you are interested in advice from someone who has great experience.